Image Protect

Has the Light Dimmed On Professional Photography?


Once upon a time, well, really not that long ago, professional photographers were commanding thousands of dollars for a great shot of, for example, the Grand Canyon, but today that same photo might be licensed for under five dollars. What happened?

According to professional photographer, Rolando Gomez, “Photographs are based on our thoughts.”

These days nearly everyone has a decent camera phone with built-in stabilizers, and there are so many photo apps available that a whole photo studio can practically be housed on your phone. Back-lighting, reflectors, and all the other bulky chachkies for professional quality photos are hardly needed anymore. In essence, everyone has the potential to snap a professional quality photograph.

Why would photo editors pay top dollar when they can find a shot they want and pay an amateur five bucks who would be ecstatic about it? Certainly, there are great photography jobs which exist if you can land a photojournalism gig with National Geographic or SpaceX, but how many of those opportunities really exist?

If you did a Google search for how many professional photographers there are in the world, you’ll notice that there’s more than 54,000 globally. Now add in companies like Snapwire, which allows their users to sell photographs online and the real number of photographers are going to be in the millions. In fact, according to Adobe, there are 10 million image creators in the world today. And if you did a search for how many people own a smartphone, that number jumps to approximately 2.5 billion people.

With resources like Fiverr and a plethora of generic stock photography sites, a photo capture which might have commanded a thousand dollars just 5-7 years ago, might now sell for two to three dollars. According to Image Protect CEO, Matthew Goldman, “Approximately 80% of all uses online are unauthorized. Photography has become a commodity.”

How does Image Protect bring value to photography and help photographers and digital content creators protect their work and get paid?

The Next Generation of Digital Content

As it stands right now, one of the biggest obstacles inhibiting the field of content creation from growing is the way we manage and enforce copyright laws. Content owners have little options to protect their images from piracy aside from DMCA takedown letters and time-consuming court battles.

Not only is the current system ineffective, it’s actually discouraging talented photographers and artists to become professional content creators. After all, the field seems pretty dismal considering the following:

  • Content owners aren’t guaranteed compensation even if they win a copyright case.
  • Big image conglomerates like Pixabay and Shutterstock pay photographers as little as 15% of the revenue generated from their stock photos.

Fortunately, there’s an alternative – Image Protect.

Image Protect combines blockchain technology with innovative thinking to come up with a solution to the problems content creators face. The result is a state-of-the-art image management solution known as IPShare™ which gives content creators full control over their digital property.

Here’s how it works:

  • Images are converted to IPShare™ format, where they’re protected from unauthorized downloads and screen grabs; think Netflix, Hulu, and YouTube, but for images.
  • Content owners use the Image Protect platform to track who is viewing and sharing their photos using detailed analytics.
  • Once converted to IPShare™ format, content owners can regulate who has access to download and use their pictures. Ideal for monetizing images, this enables photographers to sell or lease photo licenses more easily.

Image Protect goes beyond helping photographers stay protected from copyright infringement. IPShare™ also supports embedded advertisements, giving content creators an additional source of revenue alongside licensing.

Image Protect seeks to put the power back into the hands of content creators. By building a platform that makes it easier to monetize and protect images, photographers can spend less time worrying about what’s happening to their existing material and get back to what’s important—making content. Visit the Image Protect website today to learn more about IPShare™ and how it can be used to revolutionize your photo gallery.

featured image source

Have your photos ever been pirated?

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